BMW taps Coinweb and BNB chain for blockchain loyalty program
BMW will integrate decentralized tech in two phases- first in its daily operations to eliminate complex paperwork, and the second phase would see the development of a customer loyalty program. German car manufacturer BMW plans to integrate block chain technology into its daily operations and create a block chain loyalty program for its customers in Thailand. The popular carmaker has onboarded block chain infrastructure firm Coinweb as its decentralized architecture provider and BNB Chain for settling transactions. The integration of blockchain technology into BMW’s workflow will take place in two phases. First, the decentralized tech will be integrated into BMW’s daily operations with the goal of automating time-consuming manual processes and streamlining the company’s automobile financing services. The second phase of the project would see Coinweb develop a customized Web3 application for BMW’s customer loyalty program . The program will use a block chain -based rewards schem...